Tag: #BeSafeBeSeen

Person riding a bicycle at night, dressed in a high-visibility long-sleeved jacket and rainbow-striped socks. Image by Richard Masoner / Cyclelicious (Creative Commons CC BY-SA 2.0 DEED) - https://flic.kr/p/qHkNvC

Be Safe Be Seen: The sop to road safety

It’s that time of year again when so-called road safety organisations start trotting out their “Be Safe Be Seen” and similar campaigns, telling everyone outside of motor vehicles that they must dress up especially to help drivers see them – a common road safety sop that avoids addressing the source of danger, removes drivers from the equation, and offers minimal benefits.

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Be Bright, Be Seen

Warwickshire Country Council’s Road Safety Education and Active Travel team sent out this victim-blaming message today on Facebook and Twitter. It’s a fairly common communication that can be seen from a variety of sources at this time of year, encouraging people who may be walking, scooting or cycling to dress up in bright, high-vis and reflective clothing to aid their

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The Image that Tarnished a Reputation

Over the last couple of days, tweets from @Trafficwmp – the account for the traffic unit of West Midlands Police – have caused quite a stir amongst cyclists, active travel proponents and road safety campaigners. The source tweet and image suggests the benefits of wearing high visibility clothing during the darker months for improved road safety. So, what’s wrong with

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