Tag: RoadSafety

Person riding a bicycle at night, dressed in a high-visibility long-sleeved jacket and rainbow-striped socks. Image by Richard Masoner / Cyclelicious (Creative Commons CC BY-SA 2.0 DEED) - https://flic.kr/p/qHkNvC

Be Safe Be Seen: The sop to road safety

It’s that time of year again when so-called road safety organisations start trotting out their “Be Safe Be Seen” and similar campaigns, telling everyone outside of motor vehicles that they must dress up especially to help drivers see them – a common road safety sop that avoids addressing the source of danger, removes drivers from the equation, and offers minimal benefits.

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